Grill’d has launched its first major brand campaign, taking aim at evil with the help of a righteous burger vigilante.
The campaign, developed by The Monkeys, features a fearless burger vigilante who boldly sticks up for what is right in an industry of unsustainable, unnatural and unhealthy food practices.
Adrian shot the footage of the burger rotating and the stills of the burgers to accompany the TVC.
Creative Director: Hugh Gurney (The Monkeys, Melbourne)
Creative Director: Joe Sibley (The Monkeys, Melbourne)
Senior Producer: Jo Alach (The Monkeys, Melbourne)
Director/Photographer: Adrian Lander
Food Stylist: Katrina Cleary
Editor: Dave Finnegan
Animation Production Company: Unlisted
Producer: Su Mei Chia
